Belle Aroma and Drive Time featured at new AERON pop-up events

AERON Lifestyle Technology Inc., a Fairfield-based business renowned for its innovation in home and car fragrance, has launched a series of pop-up stores to showcase its Belle Aroma and Drive Time product lines. These events provide customers with an interactive opportunity to experience AERON’s eco-friendly scent solutions while connecting directly with the team behind the brand.

“Pop-up stores are a great way for our AERON Team Members — who really know and love our products — to connect directly with potential customers. It’s a chance to share our well-designed products that people can feel good about buying, right from the source,” said Paul Gandy, AERON’s Associate VP and Legal Counsel and chair of the Grassroots Initiative Team, the committee overseeing this venture.

Pop-up booths have already appeared at community festivals including the Villages of Van Buren Scenic Drive, Des Moines Holiday Boutique and the Fairfield Holiday Trade Fair. Plans are underway to expand to major 2025 events, including the Iowa State Fair and Fairfield’s First Fridays Art Walk.

The pop-ups highlight AERON’s commitment to quality, design and sustainability. Belle Aroma products elevate home environments with elegant scents and innovative diffusers, while Drive Time delivers stylish, reusable car fresheners for fragrance on the go.

“Come see us at this year’s Iowa State Fair! You’ll find us in the VI Building at Booth #808, showcasing our Bella Aroma and Drive Time product families. Stop by, say hi, and check out what’s new — we’d love to see you!” added Gandy.

To learn more about AERON and its brands, visit www.aeronlifestyle.com.