Fairfield participating in state’s ‘Build a Trip’ tourism promotion

FAIRFIELD - Visit Fairfield Iowa is partnering with the state’s tourism office to promote road trips across the state this summer.

The Iowa Tourism Office has announced it will provide a financial incentive for those taking a road trip to and across the state.

The Fuel Your Road Trip initiative will give away a $200 gift card each week through Aug. 31 to those who register their road trip at Traveliowa.com using the Build a Trip tool.

“We know that travelers are ready to hit the road, and Iowa offers endless adventure,” said Amy Zeigler, state tourism manager for the Iowa Tourism Office. “Our research shows Iowans and residents in our neighboring states are more interested in taking trips closer to home this season. Whether they’re looking for natural lakes, historic caves, fine dining or local breweries, it’s all here waiting for them in Iowa. We’re excited to help fuel that journey and assist with our industry rebound.”

Visit Fairfield Iowa executive director Terry Baker said her office is participating in this initiative by supplying information about Fairfield and Jefferson County’s events, attractions, restaurants and more.

“We help to make sure they have accurate information about all the things there are to do in Fairfield,” Baker said.

Those who use the tool are asked to enter their starting location and where they plan to end up. The tool shows them all the neat things they can see along their route. Baker said she hopes the cool will encourage people to stop in Fairfield.

As an additional incentive, participants will receive a confirmation email including hashtags for use along their road trip. Those who engage via social media during their visit will have the chance to win additional gift cards.

Tourism in Iowa generates nearly $9 billion in expenditures and $517.5 million in state taxes, while employing 70,200 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit traveliowa.com.