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Fairfield schools seek feedback on branding
FAIRFIELD — The Fairfield Community School District is asking for the public’s input in the district’s effort at “refreshing” its brand.
The district posted a survey to its website on Wednesday, May 24, inviting residents to complete the brief questionnaire that asks them what their school means to them, what words they want to be associated with the school and which they don’t, and what kind of brands they like, including the branding of other schools.
Residents are asked to choose which Fairfield Trojan logo they like best, such as the capital letter F, the logo with the number 1 inside the F, and the image of a Trojan warrior. They’re also asked to choose their favorite motto among a few mottos the school is using.
“These questions will help in shaping how we move forward with our brand,” the district states on its website. “It is important to note that we are not changing our name, we are not changing our mascot, and we are not changing our colors.”
Residents have until the end of the day Wednesday, May 31 to complete the survey. To find the survey online, visit https://www.fairfieldsfuture.org/article/1129670.
Stephanie Mishler, the district’s curriculum director, said this effort to refresh the school’s branding is part of a larger project called “Portrait of a Graduate,” which Fairfield has adapted into “Portrait of a Trojan.” Mischler said it refers to a collective vision that the community has for their aspirations for the students.
“This is locally created,” Mishler said. “It’s our community members, our staff, and our shared commitment to the students of Fairfield.”
The district has entered into a contract with a company called Battelle for just under $10,000 to provide branding and marketing services.
“Things such as your logo and how your organization presents itself helps with cohesiveness,” Mishler said. “A compelling visual identity plays a role in trust and effective organizational communication. A strong brand helps us know who we are. It helps us guide everything we do moving forward.”
Mishler said that if residents miss the chance to participate in this survey, they should not fret because they’ll have other opportunities to provide feedback later in the summer.
“This is part of a bigger process,” she said.
Call Andy Hallman at 641-575-0135 or email him at andy.hallman@southeastiowaunion.com
