SFM Fairfield to hold grand opening Saturday

FAIRFIELD — Sun & Fun Motorsports (SFM Fairfield) and Fairfield Economic Development Association (FEDA) are hosting the grand opening of SFM Fairfield’s new powersports dealership on Saturday, Aug. 6 from 10 a.m.-2 p.m., with a Welcome & Ribbon Cutting Ceremony at 11:30 a.m. The grand opening is being held at its new location at 405 East 227th St., just east of the AmericInn Hotel.

The grand opening will include an open showroom, introduction of the Fairfield team, barbecue and soft drinks, and financing specialists on-site.

SFM Fairfield is Southeastern Iowa’s newest powersports store and offers ATVs, side-by-sides, and motorcycles from CFMOTO, SSR, and Benelli and also offers parts and service for these brands and more.

Scott Goedken, Owner, of SFM Fairfield, said, “We are excited to be in Fairfield. Our team has been diligently at work to get our new dealership completed we’re ready to celebrate and welcome you to the SFM Family.”

SFM Fairfield purchased the 30,000 square-foot Fairfield Speculative Shell Building in FEDA’s new South Business & Industrial Park in November 2021. The speculative shell building was a strategic economic development initiative, aimed to attract new business to Fairfield or assist an existing business in expanding, along with the creation of new jobs. The development of the Shell Building and the Park was a public-partnership between Access Energy Cooperative, Northeast Power, Iowa Area Development Group, the City of Fairfield, Jefferson County Board of Supervisors, and Fairfield Economic Development Association.

Goedken, remarked, “We want to thank the economic development partners, from when we began looking at the community, through the purchase and finishing of construction. The partners have been very helpful and welcoming in bringing the entire opportunity together.”

Joshua Laraby, Executive Director, of Fairfield Economic Development Association, said, “Scott and the Sun & Fun Motorsports team have been outstanding to work with, in their site selection process, the purchase and through the final buildout of the facility. On behalf of our Member Businesses and partners, we welcome Sun & Fun Motorsports to Fairfield. Please join for the grand opening festivities and help welcome the Sun & Fun Motorsports family, on Saturday, Aug. 6.”

Those who visit the grand opening before 12 p.m. will be entered into a drawing for a $500 in-store dealership credit.