Washington Evening Journal
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Program fights tobacco sales to minors
Apr. 17, 2025 2:35 pm
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MARENGO — The Iowa County Sheriff’s Office has taken a pledge to keep tobacco, alternative nicotine and vapor products out of the hands of underage Iowa County residents.
Known as I-PLEDGE, the program is a partnership with Iowa Department of Revenue that educates local retailers to enforce Iowa’s tobacco, alternative nicotine and vapor product laws, the Sheriff’s Office said in a press release.
Since the program’s inception in 2000, the statewide tobacco compliance rate has grown to 91%. By participating in the program, the Sheriff’s Office has committed to do its part to increase the compliance rate this year.
I-PLEDGE places emphasis on retailer training. Clerks who successfully complete an online training course and pass an exam will become I-PLEDGE-certified. This allows a retail establishment to use an affirmative defense against a civil penalty, if the certified clerk makes an illegal sale.
“I-PLEDGE’s retailer training is a great way for clerks to prepare themselves to refuse illegal tobacco, alternative nicotine and vapor product sales,” Sheriff Rob Rotter said in the press release.
“The training also assists retailers to ensure they maintain a compliant and responsible establishment.”
Deputies will also be conducting compliance checks on local establishments as part of the I-PLEDGE program. Underage customers, under the supervision of law enforcement officials, will enter establishments and attempt to buy tobacco, alternative nicotine and vapor products.
Clerks who make the illegal sale will be cited on the spot. Criminal penalties for selling tobacco, alternative nicotine and vapor products to a minor include a $135 fine for a first offense, a $325 fine for a second offense and a $645 fine for third, and subsequent, offenses.
However, handing out citations is not the intent of the I-PLEDGE program.
“By partnering with the Iowa Department of Revenue, we hope to educate clerks and maintain a compliant retail environment in our community,” Rotter said. “Moreover, we pledge to help keep tobacco, alternative nicotine and vapor products out of the hands of underage persons in Iowa.”
To take the I-PLEDGE training, or search certification records, go to revenue.iowa.gov.