Washington Evening Journal
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The Swing Lab opens in Montezuma
By J.O. Parker, Poweshiek County Chronicle Republican
Feb. 4, 2025 9:24 am
Southeast Iowa Union offers audio versions of articles using Instaread. Some words may be mispronounced.
MONTEZUMA — There’s no need to drive to the big city to work on your golf swing.
The Swing Lab, a new business on the edge of the Montezuma Square, is geared to help golfers improve their swing and game.
The Swing Lab is a golf simulator featuring software to analysis and improve your game. Owners Michael and Ashley Reif opened the business in late January at 403 E. Main St.
Reif, a regular at the Montezuma Country Club, had been looking for a way to help others improve their game.
“I enjoy playing the game and I started this business to help people tune up for the season,” said Reif.
He had been looking for a suitable building when the building on Main Street opened up.
The business is open from 4-9 p.m. throughout the week and 12-9 p.m. on the weekends, by appointment only.
“All you have to do is reserve your time and come in and play,” said Reif.
The simulator uses cameras and radar to track the golf ball.
Golfers have a couple options. They can come work on their swing or use the analysis software to tell if their golf balls are moving left or right.
“It determines how the ball is going to fly in a real game situation,” said Reif.
Golfers of all skill levels are welcome to use the simulator. Montezuma and other school golf teams are using the simulator ahead of the season to improve their games, Reif said.
The cost is $30 per hour to play or $40 per hour to use the software option.
Reif also regrips golf clubs and fixes broken ones in some cases.
When asked if she enjoys golf as much as her husband does, Reif’s wife, Ashely, said riding in a golf cart is more her liking.
“Mini putt putt is more my speed,” said Ashely.
Reif said he has been playing golf for about 15 years and loves the game.
“You can never master it,” he said. “There is always something to learn.”
“It’s convenient,” said Eli Wilhelm, who uses The Swing Lab often. “It’s something the town has always needed.”
When it’s cold outside and you have the itch to work on your golf swing, give Reif and The Swing Lab a call, or text at 641-295-3453 and book a time slot.
You can also message him on Facebook at The Swing Lab.